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Where To Buy Matcha: 7 Awesome Facts You Should Know Before You Purchase (#6 Will Shock You)

caffeine + l-theanine = dream team

Table of Contents:

Fact 7. Matcha powder is made entirely from green tea leaves
Fact 6. Matcha is packed with health benefits
Fact 5. Matcha contains the perfect balance of caffeine + L-Theanine
Fact 4. Matcha has been around for centuries
Fact 3. Not all matcha is the same – table of grades
Fact 2. Caution! Some matcha has been contaminated by lead
Fact 1. You can add matcha to almost any recipe

Over the last couple of years, matcha has become one of the hottest trends amongst health nuts, foodies, celebrities and tea drinkers alike, and for good reason. This powdered green tea is packed with health benefits and known for inducing a calming caffeine kick that provides a serious energy boost without any anxiety or irritability so it’s easy to see why so many people are hopping on the matcha tea train. Although it’s been around for centuries, matcha has just recently stepped into the limelight as the new “it” ingredient and cafes are serving up signature creations from San Francisco to New YorkWhile this might seem like just another fad, there are plenty of reasons to get a daily dose of this delicious green stuff, from its subtly sweet taste to the energy and antioxidants it provides. Here are 7 awesome facts about everybody’s new favorite antioxidant-packed energy booster … 

7. It’s made entirely from green tea leaves

Whole green tea leaves

Matcha literally means “powdered tea.” A regular cup of green tea is made by steeping tea leaves in hot water but with the powdered version, you’re drinking the whole leaves which have been stone-ground into a fine powder so it dissolves in liquid. To make a traditional cup of (ceremonial), you whisk a teaspoon of matcha (using a bamboo whisk) with a cup of hot water until it froths, but there are many other ways to get your fix. More on that below!

6. It’s packed with health benefits

Choose the best matcha

Research suggests plenty of health benefits to drinking matcha, including regulation of cholesterol, blood sugar, and harmful blood fats, as well as protection against kidney damage. Some studies also suggest that it may prevent age-related cognitive impairment, reduce the risk of stroke and diabetes, keep blood pressure in check, strengthen bones, and help prevent several forms of cancer. In addition to the long list of health benefits, just 1 teaspoon gives you a focused and calm energy boost that lasts longer than coffee and doesn’t produce any of the unwanted side-effects. Which brings us to #5 … 

5. It contains the perfect balance of caffeine + L-Theanine

Caffeine and L-Theanine in matcha provide a calm and focused energy boost

One of the most alluring features of matcha powder is the sustained energy boost it provides. But, despite packing a powerful energy boost, it actually contains less caffeine than coffee. One serving (1 teaspoon) contains about as much caffeine as a serving of brewed green tea. Even if you’re using 2 teaspoons, you’re still getting less caffeine than the average drip brew coffee. In addition to caffeine, it also contains an amino acid called L-Theanine. When combined, caffeine and L-Theanine work together to provide a calm and focused energy boost (like a powerful coffee buzz without the jitters or caffeine crash). In fact, the mix of L-Theanine and caffeine work so well together that they’ve been touted as the new “smart drug.”

4. It’s been around for centuries

Where to buy matcha below!

People are drawn to the vibrant green color, savory sweetness, health benefits and energy boost, but many are also drawn to the ritual. Preparing a traditional cup of this tea requires active participation in measuring and whisking. The preparation lends itself to a moment of focused meditation, which is the very reason Buddhist monks created meditative rituals around its preparation centuries ago. Matcha may be the newest fuel for our daily hustle, but people all over Asia have been communing with it for centuries, making it both the newest health craze and an age-old tradition. This is great news for people who are reluctant to jump on the bandwagon. While it may be the beverage of the moment, it has already proven itself to be so much more than a passing fad. 

3. Not all matcha is the same

choose a grade before you buy matcha

There are a few things to consider if you want to get the best stuff. What brand should you buy? What grade should you choose? Should you choose organic? When deciding on where to buy matcha, you should follow 2 basic rules: buy organic so you get the purest taste, and make sure you purchase it from a company that tests their product for lead (more on that in a second).

Choosing a grade comes down to how you plan to use it. For straight cups of tea, a high-quality ceremonial grade matcha powder is essential. Ceremonial grade is made from the leaves at the top of the plant, which are the youngest and contain more chlorophyll. This gives it a bright green color and sweeter smoother flavor.

If you’re going to use it as an ingredient, or you want to add it to your smoothies or protein shakes to give them an extra boost, culinary grade matcha is ideal. Culinary grade is made from more mature green tea leaves and has a stronger (slightly more bitter) flavor that works well in combination with other flavors. There is also vitamin-infused matcha available if you want the extra boost of added vitamins, as well as Matcha Capsules if you don’t like the taste of green tea but you want the health benefits.

2. Some matcha has been contaminated by lead

When buying matcha choose lab-tested

Many of the matcha powders available on the market are contaminated by lead, so you have to be extra cautious and choose your brand wisely. Lead contamination is especially dangerous when it comes to powdered green tea (as opposed to tea leaves) because you’re consuming the whole leaf. When you drink regular brewed green tea, the majority of contaminants that might be present remain in the discarded leaves after brewing, but when you drink matcha you drink the whole leaf and any contaminants it may contain. So you should always try to buy 100% organic matcha, and you should always make sure it has been tested by a 3rd-party lab to ensure it’s free of harmful chemicals.

1. You can add it to almost anything

Make sure you're buying matcha that's 100% organic

Chlorophyll and amino acids give matcha its unique taste: an initial vegetal, astringent taste, followed by a lingering sweetness. When added as an ingredient, the taste becomes subtler and adds the flavor and color of green tea to your creation. It’s seriously yummy. So yummy, in fact, that you can find a matcha recipe for almost anything from cornbread to curry to cupcakes. Health nuts may swear by matcha for its long list of benefits, but foodies are passionate about its flavor. As an ingredient, culinary grade matcha can add a unique savoriness to a range of recipes as it compliments almost any dish. With over 2 million posts on Instagram, #matcha is a testament to its growing popularity, highlighting the hundreds of ways foodies are enjoying, and experimenting with, their new favorite ingredient. Those who love it are not only using it as a coffee replacement, they’re throwing it in everything from desserts to soups to salad dressings and sauces. 



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Easy Matcha Mug Cake

Make this delicious matcha & white chocolate treat in minutes!

It’s beginning to look a lot like Christmas! That’s right, the festive season is upon us once again, and that makes for a great excuse to indulge a little. This delicious white chocolate matcha mug cake is super easy, super delicious and only takes a few minutes to whip up.  

You will need:

  • 1 tsp KissMeOrganics Culinary Matcha
  • 6 tbsp All-purpose flour
  • 1/2 tsp Baking powder
  • A small handful of white chocolate chips (or white chocolate broken into small pieces)
  • 1 tbsp White sugar
  • 5 tbsp Milk
  • 1 scoop of Ice cream or whipped cream (optional)


  1. Using a fork, mix all-purpose flour, sugar and culinary matcha in a mug.
  2. Add milk slowly and mix until smooth.
  3. Add white chocolate and mix well.
  4. Put your mug into the microwave for about two minutes (microwave ovens vary, so be sure to make sure it doesn’t overcook or burn)
  5. Optionally, add a scoop of ice cream or some whipped cream at the top.
  6. Enjoy!

*** Makes 1 Matcha Mug Cake ***

And there you have it, a quick fix to keep you warm and happy 🙂 if this weather is giving you a hankering for something sweet, this mug cake will hit the spot. You can tweak the ingredients if you have dietary restrictions, like going for a dairy alternative to the milk and whip cream. Don’t be afraid to experiment and make it your own!

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This Festive Holiday Treat Is Better Than Hot Chocolate

It might have been unseasonably warm this season, but rest assured Winter is coming! It’s time for big warm sweaters, woolen socks, and allowing yourself a few more calories (you need to stay warm, right?). If you’re looking for a sweet treat that will hit the spot then you’ll love this decadent combination of matcha, white chocolate and whip cream.

White Chocolate Matcha Latte Recipe

  • You will need:
  • 2 ¼ cups of milk (divided in two halves)
  • ½ cup of white chocolate chips
  • 2 teaspoons of KissMeOrganics Culinary Matcha
  • ½ cup of hot water
  • Whipped cream (optional)


  1. Put the first half of milk in a small saucepan over medium high heat, stirring constantly until it’s nearly boiling.
  2. Reduce heat to low and immediately add the white chocolate.
  3. Continue stirring while it melts.
  4. Slowly add the remaining milk until it’s all smooth.
  5. Turn it off, and set it aside, leaving the lid on to keep it from cooling.
  6. Put 1 teaspoon of KissMeOrganics Culinary Matcha and ¼ hot water on each serving cup.
  7. Mix until smooth.
  8. Add equal parts of milk + white chocolate mix on each cup.
  9. Mix until smooth.
  10. For a more luscious experience, finish with a touch of whipped cream at the top!

*** Makes 2 Matcha Lattes ***

If you’re vegan, you can opt for using a dairy alternative instead of milk, and there are plenty of whip cream substitutes you can experiment with as well. Happy Holidays!

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This Matcha Cookie Recipe Will Rock Your Christmas Cookie Exchange!

It’s that time of year again folks; the fire’s crackling, chestnuts are roasting, the carols are playing in every Starbucks, and many people are gearing up for one of their most beloved Holiday rituals, the annual Cookie Exchange 🙂

If this is your first time organizing or attending a cookie exchange, this checklist from Real Simple will walk you through it. If you’re an old hand at this festive tradition, then you already know how much fun delicious fun is in store for you!

Now for the

 million dollar question: How can you shake things up at this year’s cookie exchange? I’ve got one word for you: Matcha! This delicious ingredient will add a splash of color to traditional baked goods, like these adorable Christmas Tree Cookies …

Festive Matcha Christmas Tree Cookies Recipe

You will need:

  • For cookies:
  • 1/2 cup unsalted butter, room temperature, 1 stick
  • 1 cup sugar
  • 2 egg yolks
  • 1/4 tsp pure vanilla extract
  • 1/2 cup sour cream
  • 1/2 tsp baking powder
  • 1/4 tsp salt
  • 2 Tbsp KissMeOrganics Culinary Matcha
  • 2 cups flour
  • Christmas tree cookie cutter

For the snow tip frosting:

  • 1 cup powdered sugar
  • 4 1/2 -5 tsp water
  • A handful of white sugar pearl sprinkles


Matcha Cookies

  1. Preheat oven to 325 degrees.
  2. Cream the butter and sugar with mixer until light and fluffy and add egg yolks, vanilla and sour cream.
  3. Mix until combined.
  4. In a separate bowl, sift together baking powder, salt, matcha powder and flour
  5. Combine the dry ingredients with wet ingredients and mix until smooth.
  6. Make a ball like shape with the dough and wrap in seran wrap, gently press flat and chill in the refrigerator for 30 mins.
  7. On a lightly floured surface, use a rolling pin to roll out the dough to ¼” thickness
  8. Use your Christmas tree cookie cutter to cut your cookies.
  9. Arrange on cookie sheet 2″ apart.
  10. Bake for 10–15 minutes, watching they don’t brown.
  11. Place cookies onto cooling rack.

Adding the snow tips:

  1. Mix the powdered sugar and water to make a simple icing.
  2. Start with 3 tsp water, adding more water 1 tsp at a time to get the right consistency (not paste-like & not runny).
  3. Once the cookies have cooled, spoon a small amount of icing onto the cookie, outlining the shape of the snow tip.
  4. When the outline is done, use the back of the spoon to smooth out the icing (don’t use too much or too little).
  5. Add some sugar pearl sprinkles and place on a drying rack for the icing to set.

*** Makes 12 Matcha Christmas Tree Cookies ***

We’d love to hear about your cookie exchange and your favorite Holiday treats. Tell us in the comments below!

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7 Crowd-Pleasing Halloween Recipes

Hey ghosts and ghouls, Halloween is less than a week away and it’s time to get festive! We’ve put together a list of some of our favorite Halloween creations that are sure to impress all you party people. These matcha inspired spooky creations are the perfect project for those with a sweet tooth and moderate skills in the kitchen.  

Because you can add matcha to almost all your baked goods, and because little goes a long way in adding a delicious flavor and vibrant green color to all things yummy, it’s the perfect (natural and healthy) replacement to green food coloring this Halloween.

`Here are some great ideas for your Halloween snacks, in no particular order 🙂

These Franken Cookies are an adorably spooky addition to your Halloween festivities. Just look at those little Franken faces! This simple matcha cookie recipe is delicious and easy-to-make, but you may need some artistic talent and patience for the cookie decorating.  


Get the whole recipe here: []

Get a load of these raw, no-bake Googly Eye Matcha Cupcakes. These cupcakes are perfect for the health conscious Halloween lovers out there who don’t want to miss out on the spooky-themed treats! With no flour, no refined sugar, no fats, and no baking, these cupcakes rely on dates and wheat flour alternatives to create a chewy treat that tastes similar to a matcha oreo cookie. Yum!

Get the whole recipe here: []

These Zombie Finger Cookies inspired by Hocus Pocus are rich and buttery, colored with a hint of matcha and shaped into severed zombie fingers. Very similar to the classic “Witch Finger” cookies that are popular this time of year, these severed Zombie Finger Cookies use pistachios instead of almonds as the nails to give more of a “rotting” appearance. Gross … but also delicious.

Get the whole recipe here: []

While there is nothing inherently Halloween about this incredibly simple White Chocolate Matcha Popcorn, the color green is reminiscent of goblins, monsters, and witches brew. White chocolate and matcha are one of the most delicious flavor combinations, and popcorn is an easy-to-make crowd-pleaser. Pro tip: You can fill little clear baggies with this popcorn and draw witch or monster faces on the bag with a magic marker.

Get the whole recipe here: []

These Chocolate Matcha Whoopie Pies are more adorable than scary, but they are delicious! You can keep it simple and leave them as googly-eyed cookies, or if you’re feeling ambitious, you can add chocolate legs and turn them into “critters” … Either way, these fluffy chocolate cookies, and creamy matcha filling will hit the spot this Halloween!

Get the whole recipe here: []

This recipe for Matcha Frankenpudding is a great way to get the kids involved in Halloween baking. These monster-inspired pudding cups are super simple to make and fun for the whole family. This recipe calls for food coloring, but you can just swap the green food coloring for a couple of teaspoons of matcha powder!

Get the whole recipe here: []

Who doesn’t love using Halloween as an excuse to gorge on Peanut Butter Cups? These Matchabutter cups are a (slightly) healthier version of classic peanut butter cups, and they’re even more delicious! You can serve them at your Halloween party or add a couple to your assorted candy bags. Everyone will love these!

Get the whole recipe here: []

Have a happy, safe and delicious Halloween from all of us at KissMeOrganics!

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5 Ways to Warm up With Matcha This Fall

There’s no shortage of delicious summer matcha recipes, from smoothies to ice cream to salad dressing, matcha is a great addition to your summer menu. But this delicious green tea powder can also add a much-needed energy boost to your favorite winter drinks.

Check out our 5 favorite ways to warm up with matcha below … don’t forget to bookmark this page for when you need some extra motivation on a frosty winter morning!

5. Warm Matcha Porridge

Source: Hungry Healthy Happy
Nothing says winter like a bowl of porridge: it’s warm, it’s nutritious, and it is famous for providing a potent energy boost. Why not spice up a classic by adding your favorite new superfood? This chia-based version of matcha porridge by Hungry Healthy Happy is a sweet treat loaded with tasty and natural ingredients like honey, pomegranate and desiccated coconut. This green dream porridge is perfect for powering up before a busy day!

4. Matcha Broccoli Pesto

Source: Curried Cantaloupe

Winter’s cold temperatures mean your body uses up more calories so that you can stay warm, so you can afford to be a bit more relaxed about your calorie consumption. There are few things more comforting on a cold winter day than a bowl of warm pasta. You can enjoy this delicious matcha pesto by Curried Cantaloupe on pasta, rice, or tossed with grilled vegetables!

3. Matcha Shortbread Cookies

The holidays would not be the same without the sugary, buttery bits of goodness known as shortbread cookies. Traditionally made with sugar, butter and flour these cookies should be consumed in moderation. Although The Cookie Writer’s matcha shortbread cookie recipe is can’t be considered “healthy” it does contain matcha, an antioxidant-packed ingredient that adds health benefits, as well as a truly unique taste!

2. Green Tea Coconut Rice

Source: The Food Poet
Feast your senses with this truly inspired, simple dish. Created by The Food Poet, this recipe mixes the flavors of Southeast Asia with one of the Japan’s main exports: green tea! You can change up the recipe to your liking, whether you’re looking for a more coconut-y flavor or you want to focus your taste buds on the distinct taste of matcha, you’re definitely in for a slightly sweet, slightly savory, all around delicious treat.

1.White Hot Matchocolate

Source: Curried Cantaloupe

Another jewel from Curried Cantaloupe, this recipe has the potential to become your new go-to drink during the holidays. Combining matcha with white chocolate, this drink mixes sweetness with that iconic umami flavor that’s unique to matcha. Plus, it will give you a great energy boost while keeping you warm, all while you’re drinking something delicious and Christmas-colored!

We hope you have fun experimenting with some of our favorite matcha creations.

What’s your go-to matcha recipe for a cold day? Tell us in the comments below!

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6 Delicious Ways to Use Matcha

matcha cookies

Table of Contents:

Matcha Cakes
Matcha Cookies
Matcha Bread
Matcha Ice Cream & Yogurt
Matcha Salad Dressing
Matcha Smoothies

Matcha is the game-changing ingredient that is versatile enough to add to virtually any recipe. It adds a unique umami flavor to both sweet and savory dishes, plus it also adds a vibrant green color that looks gorgeous on your plate. It’s packed with vitamins, nutrients, and antioxidants so it’s extremely healthy for you. Plus, matcha powder contains the dream combination of caffeine and l-theanine, a combination that provides a long-lasting energy boost without any jitters or caffeine crashes. Interested in experimenting with this ancient Japanese ingredient? Try some of the ideas below.


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You know what goes great with matcha? White chocolate. Matcha adds a unique flavor to all your sweet treats but is especially decadent when you add it to a sponge cake base. The sweet umami flavor it ads is truly one-of-a-kind so get ready for a lip-smacking treat that will have you craving more!


Ooey gooey white chocolate matcha cookies? Yes please! I repeat, white chocolate and matcha is a heavenly combination that will have you grabbing for more. Try this recipe for the perfect marriage of white chocolate chips and green tea powder.


Matcha is so versatile it can be added to all your baking recipes (not just the sugary ones). In fact, something magical happens when you add a little of this green stuff to a baked bread recipe. You can try your hand at a traditional Japanese milk bread recipe, or you can add about 15 grams of matcha powder to your basic bread loaf recipe (mix the matcha powder with the flour). Can you use it for sandwiches? Heck yes! This sassy addition gives your basic sandwich a delicious umami flavor that will kick it up a notch.

Ice Cream & Yogurt

If you’re particularly crafty in the kitchen, you can try your hand at a homemade matcha ice cream recipe. But, if you don’t have the time or the will to whip up a batch of homemade ice cream, you can simply add matcha to a bowl of your favorite store-bought vanilla.

Skipping the ice cream? If you want something a little lighter, you can get creative with  breakfast bowl recipes. There are a ton of matcha breakfast bowl recipes out there that are jam-packed with vitamins and nutrients and super easy to throw together. You can add almost anything to a green tea-yogurt base to get a healthy, energy-packed breakfast that will keep you going all morning.

Salad dressing

Green tea salad dressing is the perfect way to add a tangy savory kick to your salads. As an ingredient, matcha tea works great for bringing out both sweet and savory flavors in all kinds of recipes. This Bento Box recipe is the perfect canvas for a flavorful matcha salad dressing. The best part? It’s not only delicious, but the combination of lemon juice and matcha will actually increase your body’s antioxidant absorption. Delicious and healthy!


Matcha smoothies might be the winner for the easiest way to get some of that sweet matcha caffeine that will keep you going all day. You can add 1 tsp of matcha to almost any smoothie recipe to get a delicious, fruit-filled energy boost. Frozen blueberries work exceptionally well in a matcha smoothie but you can experiment to your heart’s desire. You can also kick the health factor up a notch by adding a probiotic, protein powder, or even leafy greens like kale or spinach.

So there you have it, 6 ways you can start your love affair with matcha tea. Which one will you try first?

* This post contains affiliate links. We (pure taste or organization) do receive a small percentage if you choose to purchase, but your price always remains the same. Thanks for supporting our growth!


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Zesty Key Lime Paleo Matcha Poke Cake

This desert is a delicious vision out of some kind of sugar-coated dream. A fluffy vanilla cake with matcha swirls, iced with a light, creamy topping. But THIS recipe is also paleo-friendly, so you can satisfy your sweet tooth and get your matcha fix without sacrificing your diet!

*Note you will need to make your keto condensed milk in advance.

Key Lime Matcha Poke Cake Recipe



  • 3 large eggs
  • 3 large egg whites
  • ½ cup melted butter
  • 1 cup coconut milk
  • 2 cups almond flour
  • ⅓ cup coconut flour
  • ¼ cup vanilla protein powder
  • 1 tsp liquid stevia
  • ½ teaspoon baking soda
  • 1 teaspoon cream of tartar
  • ¼ teaspoon salt
  • 1 tsp lime zest



  • 1 cup coconut milk (whipped into cream)
  • 1 drop of liquid stevia
  • Lime zest for the top



  1. Preheat oven to 325°F (163°C).
  2. Line an 8×8 pan with parchment paper.
  3. In a mixing bowl whisk the eggs, egg whites, coconut butter, coconut milk, and lime zest.
  4. In another mixing bowl, mix the almond flour, coconut flour, vanilla whey protein powder, baking soda, cream of tartar, and salt.
  5. Pour these two mixtures together, add the stevia, and whisk until well combined.
  6. Pour into the pan and bake for 30-35 minutes or until the top is golden and the cake is set.
  7. Remove the cake from the oven and leave it to cool.

*Note: Keep a careful eye on your timing—this cake can easily burn if left to bake too long due to the gluten-free flours.


  1. Mix in the matcha tea powder with the lime juice.
  2. Separate the egg yolks from the egg whites and place the egg yolks in a heatproof bowl.
  3. Mix the egg yolks with the matcha/lime juice, and add lime zest.
  4. Place the heatproof bowl in a double broiler, making sure the water doesn’t touch the bottom of the bowl.
  5. Stir constantly for 8-10 minutes, or until the mixture starts to thicken—and then remove from heat.
  6. Add the butter, and mix until dissolved.
  7. Add your pre-made condensed milk and mix until completely combined.
  8. Poke several holes in the cooled cake using the (thin) handle of a wooden spoon.
  9. Pour the filling evenly over the cake until it’s completely covered and the holes are filled.
  10. Refrigerate for 2 hours.


  1. Once the cake is ready, whip the whipped cream coconut milk with stevia until you get firm peaks.
  2. Spread this topping on the cake and sprinkle with lime zest.
  3. Refrigerate for another hour before serving.

Makes cake for 10


* This post contains affiliate links. We (pure taste or organization) do receive a small percentage if you choose to purchase, but your price always remains the same. Thanks for supporting our growth!
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Bento-Style Matcha Salad

The Japanese Bento Box is traditionally a single-portion lunch box comprised of protein vegetables and carbs, all of which are separated by dividers. Preparation ranges from simple to elaborate and the final result is intended to be both healthy and pleasing to the eye.

For the salad

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  • ½ cup Red Cabbage, chiffonade   
  • A few Romaine lettuce leaves, chiffonade
  • 3 medium radishes, grated
  • Half an Avocado, thinly sliced
  • ½ cup extra firm tofu (drained and pressed with paper towel, cubed, placed in a single layer on a baking sheet and baked at 350 F for 25-45 minutes–tossing every 10 mins)
  • 1 cup butternut squash, cubed and “healthy sautéed”* (so that they are cooked but firm–About 5-7 minutes, depending on the size of the cubes)  

For the dressing

  • 1 tbsp white wine vinegar
  • 1 tbsp olive oil
  • 11/2 tsp Kiss Me Organic Culinary Matcha
  • 11/2 tsp fresh squeezed lemon juice



Whisk together vinegar, olive oil, matcha and lemon juice.

Arrange the cabbage, romaine leaves, radishes, avocado, butternut squash and baked tofu in sections on a plate.

Serve the dressing on the side.

*add about ¼ cup of water and the chopped butternut squash to a large saucepan, place covered on high heat for 5-7 minutes, until you can easily put your fork through one of the cubes but they remain firm.  


* This post contains affiliate links. We (pure taste or organization) do receive a small percentage if you choose to purchase, but your price always remains the same. Thanks for supporting our growth!


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The Secret to Gwyneth Paltrow’s Hot Body

Gwyneth Paltrow is the queen of healthy eating and organic cooking. She’s constantly praising healthy living in her weekly lifestyle publication, Goop, and she loves a good cleanse. You might say she’s at the forefront of everything trendy in the world of healthy living. She’s up for trying new cleanses and warning against them, if necessary.

One thing she’s not shooting down, though, is matcha, a green tea powder that’s packed with antioxidants, vitamins, and minerals. This coffee replacement is brimming with health benefits, and Gwyneth Paltrow swears by it. Could this be the secret to her rockin’ bod? It’s probably a factor …

“The woman who made “conscious uncoupling” a thing while the rest of us were drowning our breakup sorrows with a bottle of wine and a Mariah Carey playlist is, evidently, never breaking up with matcha.”


Hailed as the “ancient secret to youth and beauty,” matcha has been around for centuries and there are all kinds of delicious ways to add it to your diet. It contains 137x the concentration of antioxidants which support healthy skin and bones and prevent age-related disease. It’s also a powerful calorie-burning booster that increases thermogenesis (your body’s rate of burning calories) by up to 50%. Plus, with every cup of matcha, you get to enjoy the perfect marriage of caffeine and L-Theanine, which makes for a powerful energy boost without any coffee jitters or caffeine crashes.

So while I always suspected that the 44-year-old beauty took a page out of Madeline Ashton’s book, her actual secret is more likely healthy diet and exercise with the help of routine cleanses and, of course, her daily dose of matcha. Yes, the woman who made “conscious uncoupling” a thing while the rest of us were drowning our breakup sorrows with a bottle of wine and a Mariah Carey playlist is, evidently, never breaking up with matcha.